What is Keyword Research in SEO?

Learn the definition of keyword research in SEO which is a foundation of better search rankings and online success.

Keyword research in SEO is the foundation of any organic marketing. Without it, you cannot succeed in online marketing.

In general, keyword research will help you target your audience better and help you optimize your website for search engines.

But first, what is a keyword?

A keyword (also known as a query) is a word or phrase that online users use to find information such as products, services, or information content on search engines.

Let’s Define Keyword Research in SEO

Keyword research in SEO is one of the basic tasks of search engine optimization; it is about finding the right words and phrases that people use when they’re searching for online information. 

For instance, say someone is looking for a recipe, a product review, or travel tips; these keywords connect to the content, products, or services.

Here are some keyword examples – 

  • best recipe for pizza
  • iPhone 15 reviews
  • best places to visit in miami

In SEO, keywords can be single words, long, or in question format.

In terms of marketing, keywords are divided into – 

  1. Short tail keywords
  2. Medium tail keywords 
  3. Long tail keywords

Important metrics in keyword research – 

Understanding keyword metrics is essential in keyword research, it determines if a keyword is relevant or valuable for your users and search engines. 

Here are key important keyword research metrics in SEO – 

  1. Search Volume
  2. Keyword Difficulty (KD).
  3. Intent
  4. Trends
  5. SERP Analysis

Why Should You Do Keyword Research in SEO?

If you are running an online business, keyword research is an important task that you need to perform in the beginning. Which can give you the direction of content you will be writing, which can result in organic traffic.

4 Good Reasons Why You Must Do Keyword Research

1. Understand your audience 

When you run an online business, you want people to find your products or services, right? 

Keyword research helps you understand what people are searching for online. 

Using these data, you can plan your SEO content strategy and increase the chances of your website visibility on search results pages (SERP). 

2. Acquiring relevancy 

Many internet users may sometimes land on the wrong website for a specific query. 

For example, suppose someone is searching for information on product reviews of the iPhone 15. Still, they may land on the iPhone 15 product specification, which is the wrong intent of the search.

Keyword research can help you to determine those search intent. 

You can say that search intent is a layer beneath keyword research that satisfies the user’s query.  

You figure out what they’re actually looking for, and then you create content that fulfills the user intent. It’s all about being super helpful and relevant.

3. Improve Your Content

A copywriter can write great content, no doubt. 

But when it comes to SEO, you have to insert keywords into your content naturally so that search engines can catch those keywords to understand your page intent and rank higher.

Hence, doing keyword research and inserting them into your content can help your user engagement while still catching the attention of search engines.

4. It helps to stay ahead of your competitors

A competitor website is a site that outranks your website for some specific keywords. 

Doing competitor keyword research in SEO can help you identify their keywords. It can help your SEO strategy to be more effective, which helps you to stay ahead of your competition. 

Tools For Keyword Research in SEO

In today’s market, many keyword research tools are available. But here are some tools that marketers often use and a few are from Google, which can be used for free.

Read: What Are the Best SEO Tools?

Basic Steps To Keyword Research Process

For every business, keyword research is different; for every content for every webpage you target, it is different. By understanding the keyword metrics and intent, you can finalize and map your keywords.

Every marketer has a different strategy for keyword research. Below is the list of steps you can take while doing keyword research.

1. Brainstorm topics to find keywords 

The basis of any keyword research is Brainstorming your topics. 

For example, say you want to write a blog post on the best traveling destination in the USA.  

Brainstorming the topic, you can get an idea about your keyword. In this case, you can identify these keywords or phrases –

  • top travel destination in usa
  • best places to visit in usa
  • etc.

Similarly, you can think about your services, products, or blogs, and you can start your keyword research.

2. Use keyword research tools

After brainstorming your topics, you can put your query into keyword research tools. (mentioned above)

These will provide you with all relevant information such as average searches, difficulty of keywords, etc. 

Similarly can get more topic ideas with keyword research. 

Here is an example of the best traveling destination in the USA.

Example Keyword Research in SEO using Tool

Note: Every tool has its own set of metrics and information.

3. Start listing

From there, you can start building your list of keywords to help your content strategy. 

You can further divide your list into primary and secondary keywords. 

Primary keywords will help you determine what you are targeting, and secondary keywords can be supportive keywords for your content.

Effectiveness of Keyword Research

Doing keyword research in SEO is not just about search engines. 

It can help your content strategy and understanding your audience and giving them what they’re looking for.

By using the right keywords, you can connect to your audience and craft an experience that resonates with them. 

Because, in the end, your content should help them find answers, solutions, and inspiration – and that’s what the Internet is about.

It’s not just a strategy; keyword research in SEO is the fundamental roadmap to effective organic marketing.

You may also be interested in reading Important SEO Metrics to Track for a New Website

Tip: Start research on keywords while you build a new site. It will help you to build a search engine optimized site.

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