Top Picks for the Best SEO Tools to Boost Your Website’s Visibility

Need SEO tools to elevate your website's ranking? Check out these marketing tools that can help achieve your goals.

2024 is here, and it is time to explore some SEO tools. That can help you to optimize your website more effectively. 

Each of these tools has a specific purpose when it comes to optimizing your website and digital marketing strategies. 

Some tools are 100% exclusively dedicated to specific tasks; meanwhile, some SEO tools offer a suite of features, like website auditing, on-page, or analytics.

There are so many SEO tools available in the market today, so I have broken them down into categories to make them easier and more accessible. 

I have included both free and paid tools in the blog. Let’s explore the best SEO tools that many marketers and SEO professionals use to analyze, write content, research, or improve traffic.

So, What Are the Best SEO Tools?

To simplify the blog, I will put them into categories. Feel free to jump to any specific type.  

  • Keyword Research
  • Web Analytics
  • On-Page Audit
  • Off-Page or Link Building

Keyword Research Tools

Yes! Everything on the web starts with keywords or is simply called “Query”, whether you are looking for some product or video or any generic information. 

So analyzing keywords is the most important part for any SEO professional or business, and having the best SEO tools for keyword analysis makes the job easier. 

Read: What is Keyword Research in SEO?

1. Google Keyword Planner 

Google Keyword Planner

Google Keyword Planner is a free tool by Google Ads. 

Although marketers use it for Google Ads campaigns, it is a useful tool for marketers and content creators to understand search trends and optimize their content for better visibility in Google search results.

Google Keyword Planner has direct access to Google’s extensive search data, providing accurate insights into keyword trends and search volumes.

You can check search volume and completion level, and you can also group them. You can broaden your search by adding suggested keywords, and you can also add keywords for the forecast. 

Pricing – Free

Google Keyword Planner can be used for free, but as this is a tool by Google Ads, you need an active Google Ads account.

In some cases. require you to start a campaign and enter billing information. However, you don’t necessarily need to run or spend on an active campaign to use the Keyword Planner.

2. Ahrefs’ Keyword Generator

Ahrefs' Keyword Generator - Free SEO Tool

As an SEO professional, we all know how powerful Ahrefs is. Although extensive Ahrefs metrics can be found on its paid plans, Ahrefs provides a free Keyword Generator tool to use.

It is best for finding the seed keywords for your content piece. 

It provides keyword difficulty and a volume of 10 “Phrase match” keywords and “Questions” and an additional list of 50 keywords. 

You can also filter your search for Google, Bing, YouTube, and Amazon.

Pricing: Free for 10 Keywords. Paid plans to access all metrics.

3. SEMrush Keyword Tool Set

SEMrush

SEMrush is among the top SEO tools for professionals and businesses, and the Keyword Tool Set comprises a “keyword overview or magic tool”.

Keyword Overview: With this feature, you can get a complete overview of the keyword, which includes Volume, KD, Global Volume (including multiple countries), intent, and more.

It also lets you filter to a specific location; you also get Keyword ideas, which include Keyword Variations and Questions. It also enables you to see Keyword Clusters. 

Keyword Overview & Keyword Magic Tool by SEMrush

Keyword Magic Tool: It can help you search keywords from various industries with multiple filter options such as broad match, exact match, KD range, volume range, and much more. 

Pricing: You can use it for free with a limitation of 10 searches per day. 

For more information on the free plan, read this guide, 12 Things You Can Do With a Free Semrush Account.

4. Moz Keyword Explorer

Moz Keyword Explorer

Moz is another powerful all-in-one SEO suite that can help you do your keyword research. It has a straightforward dashboard with quick snapshots of the keyword, such as monthly volume, difficulty score, Organic CTR, and priority.

Useful features like Organic CTR provide a unique perspective to the keyword. It calculates the proportion of traditional clicks and organic search results received on a search engine results page (SERP).

Moz Keyword Explorer Dashboard

Priority score determines the overall success of ranking the keyword in SERP; it is calculated by looking at all the other metrics: Volume, Difficulty, and Organic CTR. A higher Priority score means the keyword has higher volume and lower difficulty.

You can also find features like Keyword Suggestions and SERP Analysis. 

Pricing: Free to use; you need to create an account.

You can explore other tools like Ubersuggest, Keyword Tool, KWFinder, Serpstat, Long Tail Pro, SpyFu, AnswerThePublic, BuzzSumo, Majestic, Google Trends, or Soovle to enhance your keyword research. 

Web Analytics

Started getting traffic? Now, you need web analytics to understand user behavior and optimize your websites for better engagement and conversion.

These SEO tools help marketers provide detailed insights into website traffic, user interaction patterns, and conversion metrics, enabling data-driven decisions for website improvements.

1. Google Analytics

Google Analytics 4

Google Analytics is a free and widely utilized web analytics offered by Google. The current version of Google Analytics is four or simple GA4.

GA4 is much improved and uses event tracking features to provide in-depth data about website visitors, including demographic information, behavior patterns, and acquisition channels.

It enables users to monitor key metrics like pageviews, session duration, engagement rate, bounce rate, conversion rate, traffic source, and much more.

You can also customize your report in GA4; depending on your website goal, you can customize and set your KPIs.

Pricing: Free to use. 

If you want to spy on competitors similar data for your competitor, you can use tools like Similarweb.

2. Microsoft Clarity

Microsoft Clarity

A free tool by Microsoft provides marketers with actionable insights into user behavior and website performance.

Ever wondered what your website visitors are doing or how they are interacting with your website or content? Then Microsoft Clarity is the answer for you. 

It allows you to create heatmaps and session recordings, allowing a clear understanding of how visitors navigate a site. It can help identify usability issues and improve the website’s overall user experience.

Microsoft Clarity also helps track metrics like click-through rates, scroll depth, and engagement time.

It also allows you to create multiple projects at the same time. 

Pricing: Free

3. SimilarWeb

Analyzing your competitor’s website data is not easy, but SimilarWeb provides comprehensive insights into web and app traffic data, making it a favorite SEO tool among marketers and analysts.

You can check all traffic sources such as organic, paid marketing, social media, or referrals, making it easier to understand where their audience comes from and how they engage with the content.

Moreover, SimilarWeb provides detailed keyword analysis, audience demographics, and user engagement metrics like visit duration and bounce rates.

These actionable insights can significantly enhance digital marketing strategies and content planning for you. 

Pricing: It offers a free version with limited features; premium plans are available. You can also use the Chrome extension of SimilarWeb.

On-Page SEO Tools 

When it comes to SEO, on-page is a major factor for a website. 

Read: What is On-Page SEO?

On-page SEO tools are specialized software designed to optimize web pages for better search engine rankings and to enhance the user experience.

You can check on-page elements like URL structure, headings, meta tags, content, keyword density, and so on.

On-page SEO tools help ensure they meet search engine guidelines and effectively communicate a page’s relevance and value to specific search queries.

1. SEMrush On-Page SEO Checker

SEMrush On-Page SEO Checker

SEMrush On-Page SEO Checker is an internal tool offered by SEMrush, which comes with a premium package. 

Many SEO professionals and content creators use this tool to offer targeted suggestions for optimizing web pages.

This On-Page SEO Checker provides a comprehensive analysis of web page content and structure. It provides actionable insights on content readability, keyword usage, and backlink opportunities.

It also analyzes and compares with competitors for each target keyword. 

Pricing: Provides free limited suggestions.

2. Google Search Console

Google Search Console

Offered by Google, Google Search Console become the essential SEO tool for SEO professionals.

It helps to monitor website performance in Google search results. It provides valuable data on search traffic, indexing status, and technical website issues, assisting professionals to optimize their content for better search rankings.

Useful features like URL inspection and performance reports allow for a thorough analysis of how Google views and crawls a site.

You can also send a “request for indexing” for your web pages to Google, along with an analysis of internal and external links.

Google Search Console is a must-have for anyone serious about improving their website’s organic search presence.

Pricing: Free to use. Just need a site verification and all set to go.

3. SEOquake

SEOquake - SEO Tool

SEOquake is a powerful browser extension for SEO auditing that offers on-page audits and insights.

This SEO tool is the most widely used and provides quick analysis of web pages. 

You can check SEO metrics like keyword density, internal and external links, meta tags, headings, and much more. 

SEOquake’s ability to perform a swift and comprehensive review of a webpage’s SEO parameters makes it an excellent tool for on-the-fly SEO assessments and competitor analysis.

SEOquake is a convenient and effective SEO tool to use.

Pricing: Free to use.

Off-Page or Link Building

Off-page SEO or link building is a technique where your website is linked back from different domains.

Off-page SEO can also be defined as activity you performed on another website to promote your website such as social media, commenting, or even mentioning a brand name.

Getting links from another domain builds a domain’s credibility and helps enhance a website’s visibility and ranking. These links serve as endorsements, signaling to search engines that other websites consider your content valuable and relevant.

But consider acquiring high-quality backlinks, getting backlinks from spam sites can harm your domain. 

Using SEO tools can help you get quality backlinks from other sites. Here are some tools to check out. 

1. HARO

HARO Connectively

HARO stands for Help a Reporter Out. 

When it comes to link-building, getting links from industry experts is more valuable. And HARO is an innovative platform that connects journalists with industry experts.

HARO provides daily opportunities to respond to media requests, which can lead to valuable mentions and backlinks from reputable sources.

To use the tools you need to select your industry and submit your email and HARO provides daily email to people looking to connect. 

It requires time to build up a connection and get a link to your domain. But these links can be extremely valuable for your domain.

HARO is soon moving to a new domain and name called “Connectively”

Pricing: Free to use

2. SEMrush Link Building Tool

SEMrush Link Building Tool

If you are looking to analyze your backlinks profile or analyze your competitors then SEMrush comes in handy. 

It offers a smooth process for identifying potential link-building opportunities and managing outreach. Its features like backlink gap analysis are helpful to learn your competitor’s backlinks and your domain. 

A Backlink audit of SEMrush can help you determine your domain toxic sore, referring domain, and potential link networks to approach.

The SEMrush Link Building Tool helps your SEO strategy and is designed to efficiently boost your site’s authority and search engine rankings.

Pricing: Free to use with limitations.

3. Hunter.io

Hunter.io

Email outreach is an important part of any link-building campaign. 

Slightly similar to HARO, Hunter.io simplifies the process of finding and verifying professional email addresses, making it easier to connect with influencers and website owners.

Whether you’re pitching guest posts or seeking collaborations, Hunter.io ensures that you reach the right people with its reliable email finding and verification system. 

Hunter.io is an easy-to-use SEO tool. You can also use the browser extension of the product or integrate it into your CRM or spreadsheets. 

Pricing: Free to use with limitations.

4. Google Search Operators

Google Search Operators Advance Search

Old but gold. 

Yes! Using Google Search you can find potential link-building opportunities. It is old but many SEOs often underutilized Google Search for link-building opportunities.

Google Search provides some advanced search query strings known as “Search operators” It enables users to conduct more targeted and efficient online research.

Here are a few examples of search operators  – 

  • inurl – This operator filters results to include only those with certain words in the URL
  • intext – It helps to find pages with specified keywords in the content
  • intitle – This operator filters results to include only those with certain words in the page titles.

They are handy for uncovering SEO opportunities, such as finding guest post openings or identifying resource pages for backlinks.

The best thing is, that it is completely free to use as long you identify and create your search strings. Check out more search operators here.

Use the Best SEO Tools for Website Growth

These are some of the best SEO tools that I have mentioned, considering SEO tools continue to evolve. 

Depending upon the business and experience, you can use these tools to make continuous efforts to improve your website, and content and strategize. 

If you are a new website owner or starting your career in SEO in 2024, then these tools are best to begin with especially while building SEO friendly site you can implement Seach console or webmaster and GA4.

Although some SEO tools include paid plans, you can use the trial versions to learn.

Want to learn SEO? Read SEO Terminologies that can help you.

I hope the categorization of these tools into distinct sections in this blog helps make them easily accessible.

Use these best SEO tools to improve your website by analyzing on-page, analytics, or spying on your competitor. 

Related: SEO Marketing Tools for New Website Owners

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Anindya N
Anindya N

Andy shot for Anindya Nath, He is an SEO Practioner and blogger with 5+ years of experience. Apart from his professional pursuits, Anindya is passionate about spiritual practices, enjoys listening to old Hindi music, and loves coffee.